1974
- Suby, Von Haden & Associates, S.C., Certified Public Accountants, founded in Madison, WI on Whitney Way, to provide accounting, tax, and business consulting services.
Honoring Our Past, Shaping Our Future
For half a century, SVA Professional Services has been the backbone of success for countless businesses and individuals spanning the Midwest and beyond. Take a moment to journey with us, from our humble origins to becoming the preferred professional services firm for a diverse range of clients.
A brief exploration of the visionary leaders who have shaped and propelled SVA through its rich 50-year history.
Terry Von Haden
Founding Partner
1974 - 2014
John Suby
Founding Partner
1974 - 2009
Jack Cotton
CEO
1999 - 2013
Carl Schultz
CEO
2013 - 2019
John Baltes
CEO
2019 - 2021
Matt Vanderloo
CEO
2021 - Present
Trace the pivotal moments and transformative milestones that have defined SVA’s remarkable journey over the past 50 years.
Trace the visual journey of our company’s growth and progress through the changing phases of our logos.
Our journey over the last 50 years has instilled us with wisdom, resilience, and adaptability, but our vision for the future is what truly invigorates us. From the fundamentals that define our ethos to our unwavering commitment to community and excellence, our aspirations go beyond serving. Hear firsthand from those who've walked alongside us, and discover how we're meticulously crafting the future, ensuring that the next half-century is as transformative as the last.
We are focused on the core of what makes us SVA: Serve People Better. These three words identify how we work with our clients, our partners, and each other. It is who we are and what drives our success.
At SVA, our 31 Fundamentals shape our unique culture and guide our daily actions. "Serve People Better" is at our core, but these principles go beyond, influencing how we connect with clients, partners, and each other. They embody SVA's essence, fueling our continual growth and success.
As we embrace the present and pave the way for the future, SVA continues to earn recognition for our unwavering commitment to excellence.
SVA takes pride in the communities in which our clients, business colleagues and our professionals work and play. We support our communities by giving back in a variety of ways: volunteering both our time and expertise, fulfilling board of director roles, supporting fundraising efforts of local philanthropic organizations, and providing leadership in a variety of organizations designed to improve our lives within our communities. Explore the numerous organizations we've passionately supported over the years below.
Our clients are at the center of everything we do. Through their experiences, we’re reminded of the significance of our work and the Measurable Results® we bring to their businesses. Explore firsthand accounts from clients who have entrusted us with their financial and consulting needs. These testimonials reflect the real-world impact of our dedicated services and the trusted partnerships we’ve built over 50 years.
From farming to fine spirits, J. Henry & Sons’ journey thrived with SVA’s tax, estate, and succession planning expertise. Guiding them through complexities, including COVID-19 challenges and generational transitions, SVA’s partnership fueled success.
Starting as a medical device startup, Exact Sciences turned to SVA Consulting. In just 19 months, they soared from a team of 36 to over 700, driving their breakthrough colorectal cancer screening test, Cologuard, from development to international markets. Delve into the details of this transformative journey.
Magellan Promotions, a stalwart in the promotional products industry, embarked on a transformative journey with SVA. From strategic acquisitions and tax planning to innovative advisory boards and long-term planning, SVA’s consultative expertise has been a driving force behind Magellan’s strategic evolution. Delve into the partnership that empowered Magellan’s growth and vision.
A beacon in the live entertainment industry, Frank Productions’ legacy spans generations. Partnering with SVA, they undertook a transformative journey from legacy systems to cutting-edge financial technology. Witness the results: streamlined operations, enhanced transparency, and empowered growth.
As we commemorate our 50-year milestone, we invite you to join the celebration by reaching out. Whether you have inquiries, well-wishes, or a desire to learn more about our journey and services, we’d love to hear from you. Your connection is a testament to the partnerships that have fueled our success, and we look forward to many more years of serving people better. Fill out the form below to get in touch and be a part of our ongoing story.
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Madison, WI 53717
(608) 831-8181
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